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MenuWhen it comes to marketing a new offering, I usually encourage clients to think in "customerese."
What do your clients usually ask you for? Instead of translating it into the gobbledy-gook you usually use to describe it, keep it raw. People use those phrases ("find me some leads, please") because that's how they prefer to communicate their needs. That's what they'll probably be saying online, too.
Now, you're a BI firm, so you probably can learn very quickly on your own the who, where, and when of the audience. Conduct some BI analyses of the above phrases to discover where they appear most and which of those spots you can best help.
Reaching out depends on the who, where, and when. I'd be glad to discuss some strategies if you have this figured out.
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