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MenuYou're getting great advice here already. One caveat I would add with regards to the number of affiliates is this . . . it depends what your time is worth and who is doing the actual "writing of checks."
If you are using a service like Clickbank where they issue the checks or if you have a bookkeeper who does this for you, no biggie. On the other hand, if you're doing it yourself, you might want to give some thought as to how wide you go. It always sounds great to have 1,000 affiliates, unless you're writing out 977 checks for $7. It's been been addressed in this thread already . . . do what you can to get quality over quantity. As Ali mentioned, there is no negative to having EFFECTIVE affiliates.
It sounds like you're good at relationship building and that will serve you really well in a product launch.
Inspire your affiliates to send their first email on "launch" day, which makes it look like "everyone" is talking about it. Keep them motivated with contests and leader boards. (Never underestimate the power of the iPad. Lol.)
If you know the personalities involved and the rivalries, reach out in personal email and egg them on . . . "Man, you're only 2 sales behind so-and-so! I thought you'd like to know how close you are!"
And as it's been mentioned here . . . make sure you've got an offer, upsells, etc. that deliver. Nothing motivates affiliates more than when you can show them the money!
Have fun with it and good luck to you! :) Dana
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