When it comes to selling their solutions, startups in the digital health space often employ various strategies. While some may directly approach healthcare providers in the US to pitch their solutions, others opt to collaborate with tech integrators like Accenture or IMS Health to reach a broader audience and leverage their existing networks and expertise.

Regardless of the approach chosen, understanding the nuances of medical device software development is crucial for startups in this space. Cleveroad's blog on medical device software development (https://www.cleveroad.com/blog/medical-device-software-development/) offers valuable insights and guidance that can help startups navigate the complexities of developing software solutions for the healthcare industry, ensuring they are well-equipped to meet the needs of healthcare providers and succeed in the competitive digital health market.