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Healthcare Information Technology: How do startups in the digital health space “sell” their solutions to healthcare providers in the US?
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Alexander Antoniou, MD|MBA|MA digital health startup advisor answered:

Unless you can show productivity gains on the spot, you would have to set an at-risk contract where you take on risk and split the reward for a trial period. IF your product has a diagnosis or treatment component, then getting FDA approval is all the support you need.

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