formerly @Johns Hopkins physician, @Johns Hopkins MBA & MA Economics, @Mckinsey digital health and analytics consultant; start up advisor and mentor;
Ideation (verification), strategy, problem solving, network relationships, startup valuation, and negotiation.
Expertise in medical management (payment integrity, subrogation, medical policy, reimbursement models)
Unless you can show productivity gains on the spot, you would have to set an at-risk contract where you take on risk and split the reward for a trial period. IF your product has a diagnosis or treatment component, then getting FDA approval is all the support you need.
Depends on the age group, but an animated story with interactivity goes a long way for pediatric patients. For tweens, a chat based app similar to amazon rapids has traction.