Question
I believe someone has developed a CFO emailing list which consists of important information related to a company’s revenue, experience and standing in the industry which can be used to develop marketing campaigns that appeal to the top financial decision makers within the organization.
Answer
Depends on how big the companies you are targeting and the industry. You can either set up an internal process for sourcing leads and qualify them or you can purchase leads from a reliable company. Try http://growthok.com for that.
Make sure you do your research on the leads and find personalized data because CFO is one of those roles that's tough to get a hold of, but there's a lot of strategies behind it to get around and create multiple touchpoints. Get creative and have a solid process.
