Question
I have a unique project management solution. I have about 200 companies signed up to the beta over 10 weeks, the feedback is very good and the general consensus from surveys is it is a good solution for small teams that want an agile solution that they can use right away without the learning curve.
My target market is small to medium agile software teams.
The last few iterations I got feedback that my USP was not that clear. The problem I have is that I feel there are two types of solutions. Simple solutions like Trello/Asana/Basecamp etc. that are not agile and complex agile solutions like Atlassian/MS Project/Axosoft etc.
This I feel makes it hard to get my USP across as I am trying to explain two different USP's. The new improved USP I have right now is:
VS. simple solutions my product is geared towards agile teams. It has more features and also saves valuable time by automating repetitive tasks.
VS. other agile solutions my product is much simpler to use, increases engagement since its simple, saves valuable time by automating repetitive tasks and it has some unique features and in particular agile features that make it easier to apply the agile methodology to their projects.
It's a very competitive market.
Is my USP simply not that strong due to the competitive market or am I just not presenting and explaining it very well?
Answer
I do have one advice for you. Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
