Question
There's so many different examples from Airbnb (12% host, 3% to renter), Uber (~15% to driver) to Craigslist (freemium w/ paid placement + posting) for pricing a marketplace. Is there a framework to follow when thinking through this model? Is there different pricing sensitivities per marketplace type (heavily curated vs. more open)?
Answer
The best pricing model for a marketplace often depends on the type of products or services being offered, the target audience, and the competitive landscape. Reach out to me for a few common pricing strategies
