The answer in itself is simple, what you need is positioning.
Consider what areas within BPO plethora of services you are interested in or what are you really good at. Does that carry good profit margins? Is there an area you think within this niche that can be improved or rethought - to offer?
Do you have a website? is the website's funnel well thought out? Are you trying to position yourself a the niche leader through content such as tutorials, how tos, educational content, etc? Most large companies and even startups with 'huge' funding focus on content as their core driver of traffic. It shouldn't be considered a luxury but a key part of your marketing efforts. Because of the nature of your service, content is king for you. If you would like some help, www.Unthink.me is known globally as the most helpful marketing agency and we help small and new businesses through content :)