Question
I own a financial newsletter publishing company and years ago we paid about a million for our own email software. We have improved it a great deal would like to sell it to other companies but I know next to nothing about doing so. Any ideas? My IT guys are much too busy to try to sell it.
Answer
Try starting a Kickstarter project.
List differences between your software + competing software.
You'll likely be able to tell rather quickly if you have a winning product.