I own a financial newsletter publishing company and years ago we paid about a million for our own email software. We have improved it a great deal would like to sell it to other companies but I know next to nothing about doing so. Any ideas? My IT guys are much too busy to try to sell it.
There are a number of email marketing software options available now - what does your software do, specifically, that is not fulfilled in the market?
Unfortunately, at first glance, I would estimate that technology has probably been made widely available at a low price point since you purchased what you have now.
Happy to discuss more privately to explore how you can sell what you have.
-Shaun