You can I increase downloads of my game without spending a dime by keeping in mind these points:
1. Create an Enticing App Icon: Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success. As users scroll through the app store, yours should pop out as eye-catching and recognizable. Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it. With that said, you should keep the app icon as straightforward as possible, and not too flashy. Simplicity is best – you do not want it cluttered and confusing to the eye.
2. Social Media Outreach: Before you decide on which social networks to use to build your app’s public persona, you have to decide what angle to start from. This means your social media voice must match your app’s personality. Who is your app? If it were a person, what would it sound and act like?
When posting, use that voice consistently. If your app is edgy and “cool,” do not bore your fans with bland business language. But if your app is geared towards young professionals, that business speak might suit your audience well.
The social media platforms where apps tend to get the most attention are:
a) Facebook
b) Twitter
c) Youtube
d) Pinterest
e) LinkedIn
f) FourSquare
But do not just post information and promotions concerning your app to these platforms. Create conversations and engage with your fans. Reply to comments in your app’s voice to increase engagement. Such a relationship will increase word-of-mouth praise of your commitment to users and increase downloads as a result.
3. Name and Describe Your App Appropriately: A good title means the difference between people knowing your product by name and referring to it as “This thing on my phone.” So, if you want your app title to stick in people’s heads, the name needs to be unique and appropriate. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:
a) Do not use names that are already in use – Search extensively before you settle on a name and click Publish, or else you might end up face-to-face with a lawyer.
b) Keep your app name short and sweet, easy to spell, and memorable.
c) Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs.
And while app stores give you a 225-character limit, you should only use around 25 of them. That is all that shows up in a search result, so be sure those characters are used wisely. Your description, on the other hand, is where you need to be most strategic about ASO. It works similarly to the meta description tag for a website but is not searchable on the app store. So, while you do not need to pack it with keywords, you do need to be strategic with it. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.
4. Market Your App Effectively: If you are fortunate enough to have a marketing budget, do not be too conservative with it. Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a noticeably short time, concentrate all your marketing spending into a small-time frame. It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:
a) Social media
b) Sites like Reddit and Digg
c) Email Marketing
d) SMS marketing
e) Content Marketing
f) App directory sites
g) Relevant blogs/magazines
A lot of your downloads will come from organic searches, but many downloads will come from your web-version landing page. That’s why you should also create a webpage dedicated to your app with a clear call-to-action directing users to download your app.
5. Using Eye-Catching Photos and Videos: One of the most important aspects of your app description is your collection of photos, screenshots, and videos. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results. A good combination of these two is crucial to encouraging users to click that download button.
Here are a few ways you can use photos to make users more interested:
a) Show what your app looks like for users – not splash screens.
b) Make sure your screenshots contain different aspects of the app in action.
c) Include explanations, captions, and arrows that show users what they can do inside your app.
d) Put extra emphasis on the most popular and needed features of your app.
e) Convince users that your app has a better design than that of your competitors.
If you have the necessary tools, you can even design a video for your app. If you do not have the tools to make your video, you can hire a professional agency or find mobile specific video editors like the creators at Apptamin. And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.
6. Ask for Reviews: If you can draw positive reviews from fans of your app, you can see your downloads increase exponentially.

Reviews that declare your app a valuable download or say it provides a great user experience are “testimonials” that let other users know your app is worth downloading. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving. But if the app store finds out you used this tactic; you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, but it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. In your press releases, mention the fact that you are looking for feedback. In some cases, the media outlets you have sent them to will already have someone on their staff specifically there to review apps. Because you took the time to alert them to something related to your product, they might return the favour by reviewing you positively. And once a publication writes about you, contact every smaller outlet you have reached out to in the past. Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the number of users who choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews.
7. Devise Clever Promotions: If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion. The games were able to increase total global revenue by an average of 437 percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
8. Hacking the Press: According to a story from Entrepreneur.com, one app developer was able to dramatically increase his downloads and drive impressive revenues by “hacking” the press. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets – Russia, Spain, Germany, Italy, and France – he could get reviews and write-ups on his app. The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market.
9. Sharpen Your Keywords: Say you have a finance app called “Modern Finance.” When choosing your keywords, you will want to include the word “finance” as many times as possible in any relevant copy or descriptions found by search engines. What other terms do you think users are searching for when looking for the need that your app fulfils? Take the time to perform keyword research to see which words tend to get the most traffic. You can also use the normal AdWords Keyword Tool to search for lateral keywords to use as well. Lateral keywords are the ones suggested by Google after you have located your app. But remember – you should not just choose any keyword because it has high search volume. Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer consequently.
10. Focus on the User: It is not all about the number of downloads you get. It is also important to know how, when, where, and by whom your app is used. Analytics are particularly important to determining what your users want the most out of your app, and how you can deliver that. They are also the key to generating continuous downloads. Analytics should inform you of your users’ behaviours from download until deletion. They should also facilitate A/B testing to determine what works best based on certain trigger points you set up inside the app. The most used analytics on the planet is undoubtedly Google’s Universal Analytics. Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyse the signed-in user experience, and get access to a huge amount of other helpful data. There’s also Flurry Analytics, a service that boasts huge clients like Yahoo!, EA, and Groupon. Flurry provides you with loads of info about your app, including:
a) Usage: Active users, sessions, session lengths, frequency, retention, and more.
b) Audience: Your users’ interest, personas, and demographic breakdown.
c) Technical: Device information, carrier data, firmware versions, and details on bugs and errors.
d) Events: Define events, see user paths, and create funnels.
There are a lot of other resources out there for analytics for your app. Here are a few:
a) Amplitude
b) Apple App Analytics
c) Mixpanel
d) Apsalar
e) Localytics
f) Countly
g) Appsee
Any of these are great options to know how your app is used and what you can do to improve the user experience. The data you will get along with your download tracking will help you adjust your app marketing and improve your tactics for boosting those downloads.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath