How to handle large amounts of video data/streaming

Keep asking great questions and focusing on fixing the issues and you'll get there! Video needs some innovation to become more accessible - you're on an interesting path! Upon visiting the site - I'm not surprised that this is an issue. You are doing very little to illustrate how your product delivers value - and oddly, there is no explainer video - which for a company that produces marketing video, seems like not only an obvious move, but a requirement. You need to go beyond benefits and talk about the value, but also tie it to how you create it. Not suggesting any of the below as actual copy - just illustrating: "The marketing value of video is huge - but producing video is time consuming and expensive. We've made it easy by producing the video for you - all you have to do is pick the one you want, add text, a logo, and your call-to-action and you've got a ready-to-upload video in minutes." I'm sure you can improve upon the wording - and I may be off on exactly how it works (since we've agreed that the site isn't telling us that) - but I think you can greatly improve conversion and interest in the product with something similar. If you'd like to walk me through the product I'd be happy to provide more specific feedback once armed with the facts.

I remember that Adobe Media Encoder used to have options for water marking. Check that and possibly, but unlikely Apple Compressor out. Hope that helps!

Depends on your personality a good bit. 1) Work. You can just work hard. Speak at Meetup Groups, WordCamp (or similar), Trade Shows, Niche Conferences. Speak to many people who are interested in your topic + plug your YouTube channel during your talks. Or better plug your Website with an optin device + publish content on YouTube + many other venues. 2) Create controversy. This is niche independent. This works whether you're a militant Vegan, Trump supporter, Liberal troublemaker. 3) Run paid traffic directly to video. This depends on traffic source + their content guidelines, which seem to change daily. Likely you'll have to embed your video on your site, wrapped in content + run traffic to your site page. Likely many people will click to play your video on YouTube. 4) Most importantly, give people a good reason to subscribe + tell them to subscribe + what benefit they'll receive by subscribing.

In my experience, and based on the way I coach my clients, creating a pricing model without first creating a business model is an indication of a poor strategy. That said, here are my thoughts based on the information you've provided: 1. You are incorrect about your assumption of "the less the fee, the greater the potential # of clients". What you will very likely discover in practice is that there is a "sweet spot" in pricing such that any price above or below you'll see a drop off in members. In other words - any price LESS THAN or GREATER THAN your "sweet spot" price will result in FEWER members. This is one of those "non-intuitive" components you'll run into as an entrepreneur. 2. If you choose to price based on "competition" you are all but announcing that you are a commodity. Once again I'd suggest that this is a poor strategy. Instead consider your USP (or if you haven't yet done so...create one). Once you are properly differentiated YOU control and set pricing based on the VALUE you provide to the marketplace that they can't get anywhere else (i.e. Ferrari and Harley Davidson and Starbucks, etc). 3. Even with a solid strategy, a strong USP, a great product and a well-thought-out business model - you will likely still need to do some market testing (i.e. A/B testing) to find that "sweet spot" price I mentioned earlier. (I have yet to personally see anyone hit the mark right out of the gate.) 4. The last piece of info you provided - regarding monthly vs discounted annual membership pricing - would be a part of your OFFER. This is NOT the same as a pricing strategy - which should ideally be developed FIRST (at least conceptually). This is not to say you couldn't launch with the offer, but I'd suggest you figure out pricing FIRST and then develop offers based upon your deep understanding of your market. For assistance with any / all of the components I mentioned - give me a call. And be prepared that (in my opinion) whomever you decide to enlist this is going to take several calls to work out unless you have much of the groundwork already figured out. I apologize for this assumption - but I'm basing it on the information you provided and with hopes that this response will be helpful to others. I wish you great success!

Hi, Walter here. Assume I am your potential customer. I see your website because I am searching for related power industry information. I am in the searching stage, not ready to buy. No idea about your company reputation, nor have and idea of who you are. The Know, Like and Trust factor is missing. Hard to be your customer in the above circumstances. If you ask me to pay a subscription fee to access the information I am looking for, I will look some place else. --- Here is my answer: 1. Need to build up you and your company to your potential customers. a. Tell your Avatar, that's your target customer. your story on how and why you are solving their particular problem in a video, a free video story. b. Include a call to action in the email, mostly providing more updated information on the matter by email. So you are requesting the potential customer email (Opt-in) c. Once you received the email, send a comprehensive, value loaded email with things as: Infographic with statistics about your avatar problem and pointing toward your company on how to solve it. Add a video following up to the one on the Opt-in form where you got the email to start with. Remember it takes and average of 7 presentations for a sales conversion. So present the opportunity to take action every time you send and email along with value. You are building TRUST by stepping on the customer shoes and helping him up. So you will have to Opt-in options on all you emails out. Once to subscribe to your videos series and one for a survey to closely identify the customer problems and desires. Today's marketing is about story telling. Follow up with powerful value to them and build up you email list. There, in the mailing list is where your power is. That's you sales pipe, the communication channel to build your relation to your potential customer and convert them to customers when the Know, Like and Trust is build. My friend, MERRY CHRISTMAS AND HAPPY NEW YEAR!