What are some suggestions of good online calendars that I can use?

If I was just starting out, I'd consider learning Meteor (https://www.meteor.com/). It's just entered version 1.0 and after working with it for a little less than a year I do have some issues with it but it still makes for a very solid framework that gets you up and running very fast. You would only need to learn Javascript, and you can slowly work your way towards nodejs from there (which Meteor is based on) if you want to, or you could get the basics down and focus on learning design if you prefer.

Having gone through this multiple times either in new startups or for side projects, here is how I would approach turning your idea into an app. 1. Defining the Minimum Viable Product Your first goal with any new idea should be about proving the idea and finding a market that wants the app you want to build. Achieving that quickly is probably one of the most important thing. To achieve that, you will need to write the specifications that will constitute your MVP. The MVP is basically the simplest expression of your idea to prove it. This step should not cost you much as you can do this on your own. 2. Design the app Before starting any development work, I would suggest you work with a good UX/UI designer to create wireframes and mockups of the app based on the specifications you came up with in step 1. You can find good designers in meetups & hackathons or on website like Dribbble or 99designs. If you want to reduce your costs, you can give shares in the project to the designer. Otherwise, it really depend on the size of the MVP but I would say it will probably cost between $5K-$10K. 3. Develop the app Once you have the specifications and the design of the app, you now need to find a good developer that will build it. Again, you can find good developers in meetups & hackathons or on sites like Github. If you want to reduce your costs, you can give shares in the project to the developer. Otherwise, it really depend on the size of the MVP but I would say it will probably cost between $10K-$25K. For this part however, I would recommend the developer becomes part of the project as his engagement will most likely be higher. 4. Test the app This step is not only about making sure the app is bug free, it's also making sure the app does what was intended in the specifications. To test the app, you can use platforms like BrowserStack or SauceLabs which gives you access to multiple devices/browsers. You can do this step on your own so the cost will be for the subscription to the test platform which would be around $100/month. Hope this helps and good luck with your project.

For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobile and web development specialists and highlight your core competencies to get an initial call to discuss their mobile strategy or software development needs. Attaching your case studies how you helped other similar businesses and your portfolio can be extremely helpful as well. Try to always focus on the benefits in you pitch that they can get by working with you and point their missed opportunities of not having certain types of software or apps for their business. Clients love that software development companies have not only strong execution but also ideation skills. Hope this helps. If you have any questions I am also available on call for your convenience.

My company does a lot of consulting with offshore firms who are looking for a way to generate new business, so I hear this question a lot. My first reaction is that you need to totally reverse your mindset when you talk about your own company. You mentioned that you have: a great software developers team, proven track record, passion, real value But, everyone says that. There a 10,000 companies that have those things, so a customer isn't going to notice it. You need to figure out what your company is best at (doesn't have to be technical) and present it as a solution to a specific problem that clients have. Maybe a speciality, or really good project management, really good communications, a special expertise or experience, a personality, experience with a certain type of client.. really anything.. But, there must be some thing that makes your company 'special' otherwise you will be lost in the mix. Don't worry about things like rates, or the fact that you have 'great' developers. Those are generic. Think about why a client would really choose you, and try to build on that! After you understand your company identity, it gets much easier to identify and engage marketing channels because you understand your target.

Usually Programmers are only slow when they don't know how to solve a particular problem. So they will spend a lot of time researching and a lot of trial & errors to solve a problem. It is important that before you engage a programmer on a project, you break down the entire project into simple, easy to understand modules. Let him give you an estimate of how many hours he will require to complete each of the modules. Example: a typical site will have a login module, registration, My account, profile etc. So let him estimate how much he will require to do the login. You can go even detail here. (e.g. how much extra time if you were to implement Facebook/Twitter Login?). Once he start developing, track his progress closely and make sure he is following his given timeline. If he goes over his budgeted time on a module, talk with him and see what went wrong. It is often seen that they may be wasting their time on something very insignificant that you may have asked him to implement, but you can totally go by without it too. So by understanding what is taking longer time, you will be able to prioritise things better. You definitely need some tools to get this done. Google Spreadsheet or Excel works just fine. But if you don't mind spending a few bucks there are many agile project management tools that you might look into. Here is a list, google them all and sign up for trials: * AgileZen * Agile Bench * Assembla * AssiTrack * Blossom * Basecamp * Breeze * DoneDone * Eidos * Fogbugz * GreenHopper * Jugggla * Kanbanpad * Pivotal Tracker Or the reason why he is slow can be purely non-technical. Sometime your developer may don't share the same level of enthusiasm as you about the idea that you are working on. They often don't often see the "bigger picture" (since you don't share everything with them explicitly). If you can somehow get them excited about what he is a part of, it will work like a drug :) He will work day and night without questioning you. But you need to work equally as hard as him. The moment he sees that you are the boss and he is just the guy doing work for you -- his mentality will shift from being part of something to being the low paid developer. Ultimately its all about motivation and making him a part of your venture. After all he deserves it, if he is really playing a crucial role in the entire development.