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Company Naming: How important is the name that I give me new lead generation agency?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

A bad name will cost you money. How? Missed opportunities. I could list a dozen ways.

Changing a name will also cost you money. How? Time. Energy. Redesigning marketing materials. Etc.

I don't know whether your brand name / domain name is good or bad. But it sounds like you're dissatisfied with it.

Think of your brand name like a coworker. Either you "hire" a name that goes out of its way to build your brand and business. Or you "hire" a name that's lazy, doesn't show up, misplaces things, rubs customers the wrong way.

Interview your name before hiring it.

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