While I name is important, I would not let it stop the process. You can always market a company with a bad name and build a reputation of great service and products.

There are great companies out there with stupid names. Google, comes to mind. It is a made-up word that we now use as a noun and a verb.

When it comes to names, choose something that is memorable and easy to spell.

Also, it sounds like you are naming a product rather than a company. At this point, focus on the high-quality, consistent deliverable and let the name come later on.