Loading...
Answers
MenuHow would you name a technology and innovation conference?
Answers
I've spent lots of time in Romania, though Cluj is one of the few cities I have not yet been to. I am not sure if the intended conference audience is international or meant to be residents of Cluj (though for my answer I'm assuming the former).
I do not have a specific name for you, but I would suggest to not limit name choices to necessarily require Cluj-Napoca or Transylvania. The conference itself and its location can help establish and showcase innovation in Cluj. Think of 10 popular tech conferences. Do any of them have the city name as part of the conference name? The city would always be listed right near the title, so anyone who hears about the conference will know where it is. It's fine to include the city, but if you keep your options open it may be easier to come up with a name. Hope this helps.
Rules of Thumb For Naming Anything:
1. Easy To Say
2. Easy To Remember
3. Do something outside the obvious
No one will care about another 'Innovation and Technology' conference unless you do something to make it different from the rest of them. Maybe take advantage of the setting and rent out a creepy castle.
Having learned the hard way, avoid names that tie you to products. Two reasons; 1. the product owner may enforce a copyright if they have it. 2. that product could die, change, etc and you're event is now associated with something you may not want it to be.
My rule of thumb now when naming my events, words/terms that leave it completely open to whatever you need it to be.
our naming convention is 360|Blah. one word. Ideally a word that applies to the theme, but isn't part of it, if that makes sense.
You are getting lots of advise and no name suggestions... :)
I will add to that. The thing to consider is who is going to be your intended audience? Are you planning to invite professionals to discuss issues and actionable topics - then do not worry about sexy name, but make sure you get the reputable people in the organizing committee and keynotes (I will be glad to discuss).
If you plan to make a 'political'/social event for the locals to get excited by the opportunities - then you do need a catchy name and a logo to draw attention. But still - the quality of the program and not the name will attract people. I am getting slots of invitations and info about meetings and innovation is a buzz word these days. So the first thing I look for is the topics, profile of the expected audience/attendees and who is scheduled to present.
The Transilvania name of course brings up something about "innovation in our blood" :)
A few domains from my portfolio would be a good fit for your conference. Let's set up a call to discuss; and, if you like one of them, I'll give it to you.
Related Questions
-
What exercises can I use to come up with an effective brand for my product?
Several things to consider when coming up with your product's brand identity: 1) Who is your customer? That will drive the look and feel, as well as the language of your brand. 2) Who are you? If at a gut level, you and your company(employees) are rednecks making the highest quality broadheads for elk hunting, you aren't going to button up your brand in a shirt and tie or develop an artsy-fartsy website. (See Duck Dynasty) 3) What specific aspects of your product and/or service are different than the rest of the market offerings? Ie. Why are you special? These 3 questions, answered candidly, begin to make up your brand story. The most powerful brands have learned that their messaging, packaging, sales process and customer experience delivery is less about what their product or service DOES, and more about how it makes the customer or user FEEL. Branding a product or service is about carefully crafting a story(or a promise), that you are confident you can deliver on once they choose to buy. In other words, branding is the discipline of aligning what you say about your product, service, team... with what customers actually get on the back-end. Once you get really clear on these big picture questions, then the tactical stuff becomes rather easy (what should our website look like, colors, advertising channels, promotional pricing, referral programs, warranty language, etc, etc, etc.) Of course you may be smart to hire a specialist to help you brainstorm and execute on this stuff- but the actual decision making becomes pretty obvious: which option in front of us best reflects who we are?CN
-
Is changing my personal name (or use another name) good for business?
I lived in the US for 28 years before returning to Russia. My name is not easy for Americans to pronounce (anything outside of the Anglo-Saxon standard names seems to fit that category). Short version of Stanislov is Stas, so I went with that for them, but I never would change my name. Take pride in the name you were given and the culture you came from. Your parents gave you that name and you have it for a reason. Just because others don't pronounce it just right is no reason to throw away your culture. Oh and Misha is the short Russian version of Michael, if you americanized it, it would have to be Mike.SK
-
When hiring a creative firm to work with our branding needs, what are some questions and deciding factors we should ask and evaluate?
I believe past history is a great predictor of future work, so I would ask 1) Have you worked with anyone in our industry or similar project? 2) Ask for their complete portfolio 3) Ask them how many full time vs. contractors 4) Ask them who on the team (or individual) did the work you like and if they would be available for your project? 5) Ask them to asses your idea and come back with 3 highlevel ideas via email or powerpoint. If you're going to be spending $10K+ then I think it's fair to ask them to do a bit of work to demonstrate how they would approach your project. My rule in life "I can't work with you, till I work with you".DM
-
How can one mimic a bold pricing positioning to become a premium brand vs. a mid-range brand?
Many people in consumerist countries buy on emotion. It isn't the same at the lower end of the market, so brands lose out massively in that space, but they aren't really too worried about it given the disposable income available elsewhere. Branding involves understanding how your 'badge' makes your customers feel. There has to be a congruence between what they see and thus imagine. Oddly, this can also include what they can almost smell and taste! Even though those are not at any point defined in the brand strategy per se. The first thing is to identify your market segment. In the example you gave, ask yourself what is it you do? How old are you? Do you have children? What sort of job do you do? Are you happy with it? How much do you make? What sort of house do you live in? What other things do you like? etc. etc. etc. these all form what is known as a 'customer persona'. You may even help yourself along by cutting out items from magazines which help visualise answer to those questions or even create and cut out a large cut-out of that archetype. I do this a lot in different capacities, especially in IT and tech, since that is the market I revolve in most. I can definitely help with the strategy, but I'm going to say something quite odd. If you are thinking to, DO NOT contact me about manifesting it ;) As you can probably tell, there are two parts to this. The first is the strategy which I can do with my eyes closed. The second is the branding exercise, which involves the folk focussed on the emotional aspect of the process, even if they lack the strategic oversight or plan. If I were you, I'd find someone who has both. The strategic 'cognition' and the emotional/EQ skill. That is the sort of person you need or you can find people that work well together and use them both. Very best of luck!EA
-
What are the pros and cons of branding under a personal name vs a brand name?
If you are going to lead the workshops: Start with personal branding. Workshops and coaching are by experts and I'd recommend building a personal brand first. People should build trust in you. Then your offerings. Each offering that you have - a workshop, a coaching program etc. - should have it's own branding. You may even have separate websites for each of your offerings. If you are only organizing the business and not going to lead the programs yourself: then you got to do a corporate branding. So people relate to the organization more than individuals delivering the programs. The coaching / self help / personal development / health industry is full of examples of both branding strategies. If you study a few cases, and their business models, you will gain better insights on why they chose their branding strategy. And you can even question if the strategy worked or not. I hope this gives additional perspective to what you are thinking. Feel free to contact me if you want to discuss this further.NM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.