Copywriting is a copy that influence people to say yes to something.

Maybe it's to click to the link.

Maybe it's to book a call.

Maybe it's to download an ebook…

Whatever it is...

And content writing is to inform.

To add value, in advance.

Content marketing's purpose is to demonstrate how valuable you are, qualify the leads, and show people why they have to work with you, in advance.

Content writing basically builds trust.