Question
I'm interested in hearing your personal perspective on this. As the up-and-comer (next-gen), what are some of the struggles you've experienced trying to get ideas related to digital accepted by the current generation? How did you end up getting these ideas implemented?
In this context, I refer to digital as technology, social media, web-based, data/analytics, automation, etc.
Answer
Return on investment. As long as you can prove that your investment is returning new customers and better clients with larger returns, the amount of money you invest in digital should grow.
