In my specific case, my software is a templating system that helps doctors save time when doing their notes. It can potentially save 1-2 hours/day.
Currently, the business is growing at 40%-50% annual rate, without investing anything in marketing. Traffic has been steady and growth is driven mainly by recommendations of happy customers (+ a bit of google traffic).
My goal would be to build a more predictable customer acquisition plan.
Sounds like you need to learn a consistent sales process.
The uninitiated whine, "But...my business is *different*!" No, it's not.
Yes, there's tweaking and individual numbers and so on, but the basic process for customer acquisition is always the same...regardless of industry involved or technology used.
If you want to learn this process, let's talk.
