Question
Is there a way to find out what people who visit certain competitor sites are searching for on Google? I don't really know how to narrow keyword planner down to my target audience based on people who see competitor sites--I feel like not adding in sites that these people like to visit is hindering my ability to analyze data based just off of demographics.
I'm in the health industry and feel like some topics can appeal to too huge if a demographic. Not sure how to take common searches (i.e. "How to lose weight") and make them more specific to reach my target audience.
Answer
It sounds like the issue is not knowing what your competitor's customers are searching for, but how to establish your own niche in a way that attracts more customers to you. Without any specific data on your business, it's hard to help you hone in on your brand message. If you want we can hop on a call and find out specifically what you need.
