Question
I'm trying to educate yoyo dieters on food energetics (asian alternative healing) in English speaking countries. My ideal client doesn't search for key words that would pertain to my business (Food Energetics + Macrobiotics).
What is best practice for SEO when it comes to introducing a "new" topic to the market? I've tried writing about generic health topics to attract people and then discuss my topics after they arrive to my site, but my pageviews haven't changed much in the last 8 months (perhaps because generic = high competition).
Answer
Push content that is more contextually similar to what people are already searching for - rather than an abrupt switch from (general => niche).
Focus on sessions, not pageviews.
Check usage and user retention on your Demographics of GA.
