Question
I'm trying to educate yoyo dieters on food energetics (asian alternative healing) in English speaking countries. My ideal client doesn't search for key words that would pertain to my business (Food Energetics + Macrobiotics).
What is best practice for SEO when it comes to introducing a "new" topic to the market? I've tried writing about generic health topics to attract people and then discuss my topics after they arrive to my site, but my pageviews haven't changed much in the last 8 months (perhaps because generic = high competition).
Answer
The best thing you can do is to brand yourself in terms that your target customers understand. People are open to trying new things if they know that by using that product they will get the end result they want. Let's hop on a call and I can go over how you can structure this based on your specific product.
