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E-commerce: What is the best reference book to develop a solid business plan for an e-commerce retail sales site?
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Dan Martell, SaaS Business Coach, Investor, Founder of Clarity answered:

I don't have a book recommendation but I will suggest reading everything by Matthew Carroll on Quora.

http://www.quora.com/Matthew-Carroll/answers/E-Commerce

He's brilliant when it comes to financial modelling and biz models

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