There are two different ways for you to stand out:

(1) Focus on a particular service at which you excel and where the value you provide and the results you produce are significantly better than others' results in your field.

(2) Focus on a set of services which you provide under a conceptual umbrella. This requires your abstracting from different concrete services a particular aspect which all those services share and at which you excel. For example, if you know more about social media, SEO, PPC, email and other forms of marketing for auto dealerships, then you could be the Digital Marketing Guru for Auto Dealerships. That's a point of difference. Or you might be the only person who knows how to properly budget for and allocate spend among social media, SEO, PPC and email -- because of special analytical abilities you have (or applications you've developed).

Either of these approaches can work. What will absolutely NOT work, however, is your marketing yourself as a "provider of digital marketing services." That's generic, indistinguishable from anyone else, and lacking a "reason to believe."

In sum, you most powerfully differentiate yourself. Whether you do that based on a particular service you provide or a set of services under an umbrella depends on your abilities and expertise.

Should you like to explore this further and develop a powerful, differentiating message based on your authentic abilities, message me.

Best regards,
Steve