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I'm a UX Designer, based in Ukraine. I have experience with marketing strategy and developing customer experience. Recently I've got a commission on brand development. The client is not a corporation, but small local store/cafe/gym for cyclists. I have to come up with the creative brief, brand positioning, naming, branding and it's visual identity and afterward, guide the client through a decision-making process. Trademark checking is not included, just URL and Facebook checking. I guess I will need 30 days of work (4-5 hours a day), something about 120-150 hours. What will you recommend to choose: hourly rate or fixed price? Ordinarily, my rate for UX work is $14/hour. But branding and naming are not usual fields for me.

Thank's for any advice!

Naming

Company Naming

Branding & Identity

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Mark Gunnion, Namer & Name Consultant answered

I charge between 2000 and 4000 dollars to develop a new corporate or product name. That covers three days (at the low end) up to 30 days (for much greater complexity and matching URL and other supportive writing).

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