I've got a start-up idea and started working on in, mainly on website. but I'm newbie in marketing. What are the fundamental books to read to understand the basic of marketing? Should I really invest my time understanding how AdWords and paid media work without paying an agency that knows the job? Basically what book would you read at this point and what would you put the focus on?
This Udemy course is the best introduction to lean startup marketing that I know of: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/
The content is very well explained in an engaging way with downloads, and screencasts which all help to show explicit examples of how to do everything that is described. You'll learn all the fundamentals tools you need to implement a 'growth hacking' mindset of rapidly testing, learning, and iterating your marketing strategies.
Bonus: It costs only $15 when it's on sale.
Disclaimer: It's possible that an interview with me may be in one of their future courses.
Instead of marketing, study design thinking. Most business plans want market demographics, while design thinking requires empathy and listening to the test market. I am using design thinking to drive my newest startup, and I believe I will excel, because I have listened to people - not collected data.
Feel free to connect with me and chat.
The ROOT of entrepreneurial success is your compelling WHY, the reason you are building your startup. The journey to success is not all a bed of roses and your compelling WHY is what will keep you going when times get tough. Make sure that it is something near and dear to your heart and never let anyone judge you. I've gone through the full journey of entrepreneurial success twice so far, from conception, creation all the way to closing a success deal (exiting my startup). Happy to take your call and help you in any possible way I can to achieve your goals. "There are 62 McLarens in the world and I WILL own one." - Elon Musk (http://www.chamedeo.com/video/kSHUha9ABNY/young-elon-musk-featured-in-documentary-about-millionaires-1999/)