So the big problem most new business owners run up against here is *unwillingness to speak directly with their target market.*

They want to hide behind a computer instead of talking with their potential customers on the phone or in person.

But the best and fastest way to get the info you need is through live conversation. How do you get those?

One of the best posts I've seen on the topic is unfortunately not mine...here it is:
https://growandconvert.com/user-research/conduct-customer-interviews-even-dont-customers/?utm_content=bufferaceba&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

I have my own explanations of how to conduct information interviews and uncover pain points here:

http://www.salestactics.org/information-interviews/

and

http://www.salestactics.org/pain-points-back-basics/

http://www.salestactics.org/how-to-find-pain-points/

Notice in the first post I shared how it took awhile for the conversation to get started and move past small talk. Then the reward was learning about an issue the seller had no idea existed.

That pain point can be used in marketing collateral, conversation openings, and even built into the sales strategy.

Doing this work takes effort, and you can't outsource it to an emailed survey. The reward, however, is knowledge your competition will never get on their own.