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Hi everyone - I operate a B2B digital engagement marketing agency. Normally my charges would include fees for consulting hours / services, content development, platform rental (marketing automation platform) and platform operation.

Recently a potential client in the tech sector asked me if i'd be willing to charge on a per lead basis - something i'd never considered doing before. I see pros and cons to this approach and was wondering if anyone had any experience with this and what worked out to be better.

If you have experience with this beyond "what would Google charge for this and this is what i'd charge per lead" i would get on a call and hear your thoughts!

All the best,
Jad.

Lead Generation

Business Growth Strategies

Deal Structuring

Answer

Faizal Reza answered

Hi Jad,

Interesting well it has happened some times even with me as well and we didn't go further and restricted it to 600 because it's a waste of time on our efforts since we run marketing automation.

let me know if you need some help with marketing automation platform