Building excitement before a book launch is crucial, and one of the best strategies is to start marketing early. Begin by creating a compelling landing page with a newsletter signup to capture interested readers. Share snippets, quotes, or character profiles on social media to create anticipation. Engaging with readers through platforms like Goodreads can also build early buzz. Offering exclusive pre-order bonuses or sneak peeks is a great incentive. Additionally, collaborating with book bloggers or influencers can greatly expand reach. For romance authors especially, promoting through platforms like https://my-passion.com can help reach readers who love discovering new stories.