I have been working on my site but a client sent me a mail yesterday and said it was difficult for her to read through as the colors were a bit boring for her. Anything you thing I can change here to affect user experience and increase conversion?
Site url - https://goo.gl/pWqaPV
There is no clear call to action on the site. What do you want a visitor to do? What's the primary goal, the secondary goal, etc.
Additionally there is no value proposition. Yes you have reviews but so what. If I am the ideal customer why should I do x goal?
These 2 elements will have the biggest impact on conversion, not color or anything else.
