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Web Design: What can I change to affect user experience and increase conversion?
KM
KM
Kayla McDonald, Social Marketing Strategist & Copywriter answered:

Hey there!

I see you're looking for some advice to increase conversions on your site. It seems as though you're heading in the right direction, however, there were a few things I noticed that devalue your appearance.

One of the main things was the missing display pictures on your posts. This makes your site appear incomplete and immediately detracts from the perceived reliability of your reviews.

You should also considering having a logo created. Displaying your review site name in plain text takes away from the professionalism of the site.

As a review site, it's important that you take these factors into account. The perceived reliability and trustworthiness of your website is going to have a dramatic impact on whether visitors pursue your recommendations.

Please feel free to book a call with me, and I'd be happy to discuss some more ideas with you!

Talk to you soon,

Kayla

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