Being simple and clear is important. However, a great value proposition also differentiates you from the competition. For that reason, I'd argue that "simplify your finances" is not a great value proposition. From a customer's perspective, it tells me very little about why they should choose you over another option.

Specifics are key to standing out and appealing to the needs, wants and desires of your audience. Your value proposition should clearly define the service you offer, and the end benefit of using your product or service.

To formulate a great proposition, consider the following questions:

1) Who is your target audience?
2) What are they currently struggling with?
3) How does your product/service specifically help them overcome this obstacle?
4) What alternative solutions are available? Why is your product/service better than these alternatives?

These questions will help you zero in on your main focus, and better appeal to your audience.

If you'd like to bounce around some ideas, and further dial this in, please feel free to set up a call with me.

Talk to you soon,

Kayla