While clearly a Business Plan and a Proposal are different animals with different functions and purposes, there are some core considerations that apply to each. First: know your audience. Understanding who you are speaking to and what they hope to gain from the document will help you position it effectively and persuasively. Second: do your homework. Either document type needs to be based upon facts that track to the current state and influences of the market. Finally, take time to create a professional presentation, and BRAND it with your Identity elements. Show your audience that you recognize the value of a professional presentation, since that will impact their decision about whether or not to do business with you.

Since it sounds like you will be using your Business Plan to secure Investor interest for funding (in addition to using it as an internal roadmap), be sure to seek out fresh eyes and expertise to guide you about both the contents and positioning. I have been creating Business Plans with and for clients for 25 years (15 via my own firm) and know the kind of language Investor Candidates expect. You can save yourself tremendous rework and frustration by enlisting guidance from a seasoned Coach.

Wishing you great success! Via my profile, you can find a link to an instantly downloadable eBook that will provide proven tips & tools. Feel free to request a call as well...