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MenuHow do I validate an idea in my marketplace for the industry?
Specifically in the sphere of professional services and travel/tourism industry. Thanks!
Answers
Several ways come to mind.
Formulate your idea into one (or better all) of the following + you'll know by interest level if you have a winner.
1) My favorite. Start a Meetup Group (set the zipcode of group) to match the zipcode of a US city where most people originate travel to your target destination.
For example, If your targeting running tours in Chang Mai Thailand, research what city people in US most travel from to visit Chang Mai.
Then run Meetup events related to Thai Travel topics.
2) Package information about Thai Travel into a PDF + sell it via Facebook Ads.
3) Start a Kickstarter project.
4) Speak at existing Travel Meetups + other groups + related conferences about your idea.
What pain points fixed by your solution have you identified that your target market acknowledges?
http://www.salestactics.org/pain-points-back-basics/
Will anyone pay you money for your solution?
And yes, you can sell it before you've made it. You're customizing it for them, or giving it to them at a discount, or both.
That's validation.
There is success and failure in every industry and every market. No Idea is a failure or success. I would evaluate the person responsible for launching said idea instead of the idea itself.
An Idea is but a seed, you have to first find a farmer that specialize in growing that crop, then the farmer will let you know if the seed is damaged, or if it is the right time for planting.
So the short answer is to bring your idea to a farmer.
One way is to create a landing page with the option for people to include their email address if they want to be updated about the product/ service when it's available. Apps often do this while they're creating the product.
I do idea validation. Feel free to have a look at my profile and setup a call.
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I am starting a company that will operate a range of niche travel experiences. Are there benefits of using multiple brands for different experiences?
As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do that over the years. Get clear on who you're for, the problem you solve, what insight you are building against and your positioning against that. There's enough work there on its' own - believe me. Good luck.SM
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If there are no quality .com available domains suited for my travel startup, is it too bad to use a .org or .travel gtld?
That one question entails several separate answers. .TRAVEL is little used and practically unknown to the general public, even though it has been around for 7 or 8 years. Partly that's because the .TRAVEL registry mandates a special application process that confines use of the extension to particular kinds of entities. Have you ever visited a .TRAVEL website? Most people have never seen one. And so, with negligible public adoption of .TRAVEL, you'd find yourself almost entirely alone explaining your name / web address over and over again. Names that require long explanations are cumbersome and forgettable. There's an added burden with vanity extensions such as .TRAVEL. Suppose you name your company or website "Exotic Travel". If you use Exotic.Travel because ExoticTravel.com is too expensive or else in use already, then you will either face a competitor who uses ExoticTravel.com or else you will need to purchase and maintain both domains. Owning a vanity extension without a matching .COM is almost always a bad idea. Some major websites have learned that the hard way -- often paying 5 or 6 figures to acquire the .COM domain they hoped to circumvent. I'm not a .COM purist. In fact, I'm fond of some domains in vanity extensions. But they should be used as a pair with the .COM most of the time. .ORG can be ideal for certain kinds of projects. But it's impossible for me to give an answer without knowing the name in question. If .ORG is part of the brand identity -- meaning that you're proud to display the .ORG -- then it can work. Nonprofits are especially well suited to .ORG for this reason, as are some other websites. However, if using the .ORG is merely a cheap knockoff of your first-choice domain, then people will perceive it rightly as just a cheap knockoff. We'd have to discuss the name specifically for me to give any meaningful feedback, though. Of course, you began by saying "there are no quality .COMs available". Frankly, that's probably not true. Availability comes in all shapes and sizes. It's certainly the case that most of the good .COM domains already belong to somebody. After all, the internet has been around for a few decades. Just as with the North American continent, every vacant lot has an owner by now. But many good .COMs, though owned, are nevertheless not in use -- and therefore available, depending on your budget. It's dangerous to settle for the first .COM you find that's available for $10. Almost by definition, those are precisely the domains that have interested nobody alive at all for 20+ years. However, I've been exploring the name space every single day full time for some years now -- often for myself but frequently for clients. And a small percentage of good domains do remain available. However, it takes experience to find them and tell the difference between fool's gold and the genuine article. With my last naming client, I'd say that less than 1% of my name ideas were unregistered. That's a long answer. Since it's now 1:17 a.m., I'd better cut things off at this point!JP
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