Great question. I think that you need to be on a few social media sights such as Facebook , Linkedin and Twitter. You need to get a good following in those sites. People need to know you and trust you. I think you need to engage in conversations with people . I think if you can do a zoom presentation about what you do that can do 2 things get well known to people. And it is a chance to build trust with people. Two other possible ideas join a networking group this will give you a chance to meet new people and develop relationships and build trust with people. Second Join a meetup group that is focused on social media. Good Luck with everything