1. Talk about their situation, where they are now, the problems they're having that you solve. Show pictures, tell stories, get their attention through self-interest.

2. Talk about your solution to their problem. Again, show pictures, tell stories, be consistent with your message. Don't blast features of your product or service: share problem situations and the results or "end picture" you get for clients.

"Hey, I want that!" is the reaction you're looking for--not because of features, but because they want the outcome you offer.

3. Move your prospect off the social media platform and onto your own ASAP. Then you can control the conversation. No distractions...no other ads...only what you want them to see. Have them sign up for an email series, or a video series, or an ebook--all about their problem/solution--so you can continue the conversation.

4. Have a Conversion method to get them to buy something after they've been educated. Believe it or not, many people market but don't have a conversion tool! IE. there is nothing for the prospect to buy. It's crazy but it's true. Put something to buy at the end of your funnel.

This process will Qualify prospects In or Out based on whether the problem situation resonates with them or not. You want buyers who have that problem, not "everyone." The newbie wants "everyone" to be a buyer, and they're wrong to do so...that only leads to buyers remorse and public complaints. Get the right people on your list.

BONUS!

5. Have a higher ticket Upsell for buyers to get. This is where you make your real profit. Again, huge mistake newbies make: trying to survive based on just front end sales. You need a back end to really profit.