the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Business Strategy: Should I split my brand/website in two, if I have now introduced a new subscription based service and want to avoid confusion?
JP
JP
Joseph Peterson, Names, Domains, Sentences and Strategies answered:

Two brands, I'd say. Already your 2 services are aiming in very different directions; and they may diverge further over time. Really, each ought to be allowed to progress in its own way.

Different messaging for different audiences. Different landing pages and sales funnels. Different software underneath.

You can keep the 2 closely allied if that helps ... while it helps. You can cross-promote. But set yourself up for every eventuality. What if you later wish to sell or discontinue 1 half of this business while keeping the other? If they're entangled as a single brand, then you cannot. Even if the businesses are separate, they're conjoined due to branding alone.

There are various ways to split the 2 brands. They could be wholly disjunct. Or they can cross-reference one another: X + Y (siblings) or X by Y (child < parent).

If you'd like some more individualized advice about the naming, domain issues, customer communication, etc., we can arrange a chat.

Talk to Joseph Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.