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Failure Analysis: Is Snapchat's name change a valid strategy or desperate rebranding of a failed product?
JC
JC
JD Carluccio, Entrepreneur,, Head of Product, Consultant answered:

I believe it's just brand. They built it when chat was super hot (Whatsapp specially was the pioneer to create a huge hype) and now they became a verb. Stay close to your customers/users and listen to how they use you.

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