Question
I'm experienced ( 12 years ) scrum master/ software engineer / product manager with many industry certifications, I would like to start a freelance business. My ideal clients are start-up, creative agencies ( web design mobile apps etc.) or solo entrepreneurs. I'm not sure how to sell my services as the problem that I'm aiming to solve might be a commodity. ( a nice to have ). I'm thinking about cold calling but I'm not sure if this is a winner strategy.
Answer
I've found that guest posts are a great way for freelancers to (a) reach potential clients and (b) position themselves as experts. In fact, nearly all of my clients have come from guest posting and even a small number of posts can go a long way for freelancers. Related to point (b), guest post leads are easier to convert since they already view you as an expert.
