Question
I'm experienced ( 12 years ) scrum master/ software engineer / product manager with many industry certifications, I would like to start a freelance business. My ideal clients are start-up, creative agencies ( web design mobile apps etc.) or solo entrepreneurs. I'm not sure how to sell my services as the problem that I'm aiming to solve might be a commodity. ( a nice to have ). I'm thinking about cold calling but I'm not sure if this is a winner strategy.
Answer
I'm in a similar place right now and one resource I can suggest today is http://expensiveproblem.com/
Positioning yourself in a narrow, focused fashion will get you the clarity you need to pursue the right type of client.
