Perhaps there's another angle to approach this: "How have startups encouraged and enhanced the power of Google?"

Since inception, Google has acquired over 100 companies—many of which would be considered startups. These M&A's are a way for a large company like Google to onboard talent and IP that enhance existing products as well as extend their offerings. An example would be the acquisition of GrandCentral which ultimately became GoogleVoice. They have also acquired several smaller search engines that have gone on to enhance their core offering, as well as protect their market share.