I'd figure out the SM lead thing first. I helped a company who sells $50k to $200k video packages and we were able to crack the code there. This is going to be your cheapest bet by far.

My second tactic would be to get a list of your dream clients and start working every angle to get in w/ their decision makers. Send them small packages in the mail that are cheap but meaningful (base it off what they like on SM).

I've done this with large 20-60 person sales teams for Fortune 10's when we managed 2800 wholesale accounts and we hit over 200% of our revenue goals b/c we thought outside the box on how to get passed the FOG (front office guy/gal).

Other things I've done with success in this video b2b game was host events, get our clients there, and overwhelm them with great content and then pitch them a kick butt offer at the end.

Ping me if you want...