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Question

This is specifically for School Bus Driver Position. Most of our drivers tend to be 40 year or older, and many retire every year and we are in constant need for new ones. We pay training (5 weeks) and once you are hired you get all the benefits from retirement to health insurance. The starting salary is $18.50. We need at least 100 new drivers this year. What can we do to get more applicants besides the conventional billboards and word of mouth? We give $1000 to our current workers for referrals that work over 90 days with us but that still doesn't give us enough people. Any suggestions?

Marketing Strategy

Social Media Marketing

Answer

Shaun Nestor answered

Have you tried where job seekers spend their time?

Consider job boards like Monster, Glassdoor, Indeed, LinkedIn, Craigslist, or Zipecruiter.

Additionally, use sponsored Facebook ads targeted to your ideal applicant.