Question
We are a B2B Marketing Services agency. We also have extremely happy clients (directors / managers of marketing) that are happy to provide a raving testimonial, but as soon as we finish a project -- they're pretty done with us. Out of sight, out of mind.
When we ask "Could you connect me with a few people I should talk to?" we get the typical response of "let me think about who" and then you never hear back from them.
To combat this - we've tried to share our ICP or even go through their Linkedin to ask for a specific person. No response.
I believe it happens this way since marketers are focused on one campaign at a time and when our services (badass animated video for sales and marketing) aren't needed - we're not a priority (we don't do retainer business; that's another story)).
Often, these people come back for repeat business in 6-12 months. As soon as they need another video, we're friends again and communication with us is a high priority.
We have a monthly marketing email to TRY to help keep us top of mind with these folks.
Answer
