What's your target CPL? This is going to be the key piece of data in determining where and how you can generate and pay for leads.

If you know your target CPL and marketing budget, then it's a pretty straightforward effort to drive traffic and generate leads.

I also recommend building out a lead form using a platform such as Unbounce or Leadpages.

Once you have a solid lead form for generating leads for your service, then you can market the page across all channels.