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Digital Marketing: I run an app company in U.K. And Was wondering if anyone knows where to get leads from?
Shaun Nestor, Content Marketing Advisor & Agency Consultant answered:

Hey there,

Without knowing your industry, it is impossible to tell you where to go to "get leads", if they were just at the "Lead Store", our job would be so much easier, right?!

Don't forget, a lead asking for a price is still a lead.

Since we don't have a "lead store", we have to do a little more work.

In my 15+ years of experience, leads who are asking about price first often are not educated in what they *should* be asking, they default to an element that they understand -- without understanding what they need.

I liken this to buying a car. If someone were to ask, "How much does a car cost?" The resounding answer would be: "It depends!"

Do you want a car that runs? Do you want a fancy car? Do you want a van/truck/sedan? Do you want it to be fast? Do you want leather seat covers? Power windows? New? Old?

If a client comes to you asking about the price for an app, it is easy to fall into the trap of giving them a number.

Instead, take a consultative approach. Ask them what they want the app to do for them? For example, "What are you wanting this app to do for you?"

By exploring what they are *really* seeking (probably more leads themselves, or to reduce customer service costs, or to gamify their services in order to increase average sales -- or decrease customer acquisition costs) -- you can help them realize that an *app* is not their solution, it is a tool. Instead, their solution is reducing costs/increasing sales/leads/etc. Then, by working backwards, you can help them see the value of such an tool, "Based on your goals, you want an increase of 500 customers per year, at your stated retention rate, and average customer value, that equates to $50,000 per year. To realize this requires a tool (the app), which is an investment of $10,000."

Now, they are thinking in context of a $10,000 investment nets them $50,000 per year.

Again, by helping to frame what the prospect is looking for, you can have a conversation about value rather than shocking them with a $10,000 price tag "for an app".

I'm happy to help more, just reach out or book a call here.
-Shaun

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