Our new startup "VideoSheep" is now live in BETA version. We noticed that one of the major problems we have while marketing is that most users do not understand the value of the product.
It sounds like you need case studies, marketing collateral, website content and maybe even videos that speak to your target audience and clearly explain the value of your product! I would LOVE to work with you on this - I own a full service marketing agency that offers all types of design, branding, consulting, marketing and content services at reasonable prices that won't break your budget. http://www.bloominari.com I also can give you a project estimate for free: http://www.bloominari.com/contact/request-project-quote It's all about researching your target audience, monitoring competitors to know what works, reaching your audience correctly and speaking to your audience in a language they understand. Let me know if I can help you in any way and best of luck to you!