the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
Content Marketing: I'd like some advice on growing (customer acquisition) and scaling (which direction to go in) a content creation business.
CS
CS
Cate Scolnik ♠ Social Media Strategist ♠, Writer✔︎Content Marketer✔︎Social Media Strategist answered:

I've worked with a number of clients to help them grow and scale their businesses, and there are lots of options open to you. The trick is going to be knowing where to focus your energy.

In terms of growth, you can look to build your authority and your list by guest posting on authority sites such as Entrepreneur, Forbes, Inc, FastCompany, SumoMe and similar sites. This is where a number of business owners hang out, so if you create useful, powerful content then you're likely to see growth.

You can also use your social media sites. Given you're in the B2B space, LinkedIn is a huge opportunity. Again, this is a huge topic alone (people have written whole courses on increasing growth using LinkedIn). But the brief answer is to network, join relevant LinkedIn groups, boost your profile by posting regularly and view the profiles of a couple of dozen 'ideal clients' each day.

If you want to help boost your Twitter profile and followers you could look at a tool like CrowdFire to help you grow followers fast.

Depending on your resources you could also leverage Facebook by using Facebook ads. If you have the budget you might engage an expert in this field.

In terms of scaling fast and effectively, it would probably pay to join a program like James Schramko's SilverCircle. He supports business owners to grow and scale, he's experienced and he knows what he's talking about. Of course, there are a number of people in this space so it's a matter of choosing someone who resonates with you.

This question is really so big and broad it's quite difficult to give you an answer that's going to work for you. If you want to jump on a call with me I can discuss your specific situation and needs, which will serve you better.

I hope that's been helpful. :-)

Talk to Cate Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.