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Online Marketing: What factors could prevent online display ad spending from hitting $21 billion and surpassing search spending by 2015 as eMarketer forecast?
DM
DM
David Melamed, Owner at Tenfold Traffic answered:

any hiccup in multi-device, multi-channel attribution, like opt-in default cookies, privacy laws that hinder Data Management Platforms from integrating third party data like credit card purchase data, etc...

or some killer new native ads that change the face of display.

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